Monday, 2 September 2013
6. Conventions of a Music Video
The Establishing shot allows the viewer to be introduced to the narration of the video before the main focus becomes the song.
An extensive use of tracking is common in many music videos, in which the singers walk towards the camera, slow motion is also a trait of music videos as it makes the on screen action seem more dramatic.
Music Videos cut between two consecutive scenarios, as shown here. We also get our first clues to the theme of the song, video and lyrics.
Here we see our first examples of cutting to the beat, listening to the song closely, the camera seems to cut during the beat of the snare drum, or the back beat.