Thursday, 11 July 2013

2. Analysis of Pop Videos 1.

Camerawork: The Camerawork throughout the music video follows the general conventions of any other music video by placing a variety of establishing shots though the intro of the song, this  is to give the viewer a glance at the various locations seen in the music video, it also gives the audience a first look at the various situations the musicians are seen in.

In addition there is a variety of mid shots, close ups with very few long shots of the singers (it's also an interesting point to add that none of the composers of the instrumental are seen in this music video, only the two singers), these shots normally show the artist's lip syncing to the song, especially during the hook/chorus. The Camera tends to be a bigger shot when the two singers are in one of the many cutaways seen throughout the song.

The Movement of the camera is vivid and represents the fast paced editing a life which the two singers seem to live (as far as the music video tells us) as the shaky camera is constantly moving along with the edit cutting, in addition the camera's movement around the singers always holds them as the point of focus.

Mise' en scene: As any other conventional pop song uses mise en scene, I love it's music video  uses several locations and the musicians change their costumes with each scene, which links in the rest of the erratic direction. These include an empty street in what seems to be London in which the two singers are dressed in a series of smart dresses garnished with ribbons in contrasting colors. In another the scenery and clothing is completely different, in which the two singers are now in a small hotel room in more casual clothing.

Editing: The editing like in the majority of conventional music video's is montage, the music video cuts between scenes, lip sync's and cutaways at an almost random pace, and as previously said, keeps into the theme. Filters and color correction have also been used through the music video (again, at a random variation)

Monday, 8 July 2013

4. Analysis of Rock Videos 1.

Camerawork: The camera angles found throughout the music video for Garbage's Cherry Lips is comprised of a series of establishing shots seen throughout the intro of the song, this is conventional to the majority of many music videos, as music video's will conventionally open with a series of establishing cutaways which are shown throughout the intro instrumental of the song.

Other Camerawork features a variety of shots between the musicians, primarily the lead singer, These shots are a variety of long shots, close up's and mid-shots, The long shots of the singer and musicians shows off the location in which the performers are in and also gives a full profile of the band performing.

The close ups used in the music video are exclusive to the artist and this is conventional as the close ups of the artist are to show both emotion and to reflect the mood of the song through the movement of the artist's lips, for example the track in this song is shown to be loose and energetic, which is represented by the clumsy framing of the close up shots.

The movement of the camerawork shown through the music video also follows the conventions, with a series of many of the shots being static, with some tracking shots which focus towards the musician(s) on screen. As this is to give a sense of depth in the location of the music video.

Mise En' Scene: The mise en scene seen throughout this music video is heavily linked towards the theme of the song, this use of mise en scene to represent the themes in the song are conventional to pop music videos, for example in Cherry Lip's the song is about a young prostitute, detailing her in a passive aggressive way through it's lyrics (eg. With your Cherry Lips and golden curls, you could make grown men gasp), and the suggestive nature seen in the lyrics is presented in the music video, for example through the singer's costume which brings connotations towards the suggestive clothing which she is wearing, along with the seductive performance made when on screen.

Whereas the location is what seems to be some sort of abandoned warehouse full of surveillance equipment and light-bulbs and neon lights, this location seems to be a Representative of a stereotypical teenage bedroom and is suggestively the home place of the character detailed in the music video. Which further asks more questions about this character considering the shoddy condition of the location.

Lighting: The majority of the lighting seen throughout the locations is split into two segments, for the majority of the video, the lighting is presented as low key, with various spotlights contrasting through the low lit warehouse, the other shots, mostly the close ups of the artist and the filtered shots show high key, overexposed lighting which creates this blooming contrast between the various shots.

Editing: Editing is produced in an almost random fashion which makes it an example of montage editing, very little messages or themes are conveyed and as said, is entirely random, the use of jumpcuts however is a staple in the conventions of a music video