Monday, 8 July 2013

4. Analysis of Rock Videos 1.

Camerawork: The camera angles found throughout the music video for Garbage's Cherry Lips is comprised of a series of establishing shots seen throughout the intro of the song, this is conventional to the majority of many music videos, as music video's will conventionally open with a series of establishing cutaways which are shown throughout the intro instrumental of the song.

Other Camerawork features a variety of shots between the musicians, primarily the lead singer, These shots are a variety of long shots, close up's and mid-shots, The long shots of the singer and musicians shows off the location in which the performers are in and also gives a full profile of the band performing.

The close ups used in the music video are exclusive to the artist and this is conventional as the close ups of the artist are to show both emotion and to reflect the mood of the song through the movement of the artist's lips, for example the track in this song is shown to be loose and energetic, which is represented by the clumsy framing of the close up shots.

The movement of the camerawork shown through the music video also follows the conventions, with a series of many of the shots being static, with some tracking shots which focus towards the musician(s) on screen. As this is to give a sense of depth in the location of the music video.

Mise En' Scene: The mise en scene seen throughout this music video is heavily linked towards the theme of the song, this use of mise en scene to represent the themes in the song are conventional to pop music videos, for example in Cherry Lip's the song is about a young prostitute, detailing her in a passive aggressive way through it's lyrics (eg. With your Cherry Lips and golden curls, you could make grown men gasp), and the suggestive nature seen in the lyrics is presented in the music video, for example through the singer's costume which brings connotations towards the suggestive clothing which she is wearing, along with the seductive performance made when on screen.

Whereas the location is what seems to be some sort of abandoned warehouse full of surveillance equipment and light-bulbs and neon lights, this location seems to be a Representative of a stereotypical teenage bedroom and is suggestively the home place of the character detailed in the music video. Which further asks more questions about this character considering the shoddy condition of the location.

Lighting: The majority of the lighting seen throughout the locations is split into two segments, for the majority of the video, the lighting is presented as low key, with various spotlights contrasting through the low lit warehouse, the other shots, mostly the close ups of the artist and the filtered shots show high key, overexposed lighting which creates this blooming contrast between the various shots.

Editing: Editing is produced in an almost random fashion which makes it an example of montage editing, very little messages or themes are conveyed and as said, is entirely random, the use of jumpcuts however is a staple in the conventions of a music video 

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