8 Theories 1. Andrew Goodwin:Dancing in the distraction factory.

In Goodwin's study, we see three types of music videos seen throughout the pop industry.

Illustration. One of the examples of illustration comes from the music video for 'Lovefool' by The Cardigans, in this music video the lyrics and theme is clearly represented in the music video about the lead singer performing a song about her partner cheating on her illustrating her pleas for him to come back.

 










Amplification. One of the more creative examples of amplification comes in the shape of The Avalanches 'Frontier Psychiatrist' Which experients with the theory of illustration in a music video as the music video visually represents every single lyric of the song.









Distuncture. A music video which has very little meaning and concept towards the video, Nirvana's 'Heart Shaped Box' is a music video which never really connects to either the lyrics or the artists in general, the band themselves are portayed in various ways throughout this music video.